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Measurement and Evaluation Expert and PLA Architect
KEN PHILLIPS, CPTD, is the founder and CEO of Phillips Associates. He also is the creator and chief architect of the Predictive Learning Analytics™ (PLA) learning evaluation methodology. He has more than 30 years experience designing learning instruments and assessments and has authored more than a dozen published learning instruments. Ken regularly speaks to Association for Talent Development (ATD) groups, university classes, and corporate L&D groups. Since 2008, he has spoken at the annual ATD International Conference and since 2013 at the annual Training Conference and Expo on measurement and evaluation of learning topics. He also is a regular speaker at the ATD CORE4 Conferences and has presented at four ATD Global Conferences.
Before pursuing a Ph.D. in the combined fields of organizational behavior and educational administration at Northwestern University, Ken held management positions with two colleges and two national corporations. He also has written articles that have appeared in TD magazine, Training Industry Magazine, and Training Today magazine. Ken also is a contributing author to six books in the learning and development field and the author of the recently published ATD TD at Work publication titled Evaluating Learning With Predictive Learning Analytics.
As a pilot pioneer, Ken earned the Certified Professional in Learning and Performance (CPLP now CPTD) credential from national ATD in 2006 and has recertified five times, most recently in 2021.
Ken delivers all programs and workshops in his signature style: professional, engaging, and approachable.
Our Numbers Guru
JACK BUTLER has recently retired from corporate life to pursue his passion as an Adjunct Professor in the College of Business and Management at Northeastern Illinois University where he teaches quantitative subjects and Management Information Systems. Concurrently with teaching, he has held a variety of positions developing and delivering technology training across several industries and companies including Motorola, PeopleSoft and, most recently, Medline Industries.
His specialty is in working with information-based systems and selected projects have included: the design, development and delivery of training to support the implementation of a web-based system supporting a nationwide sales force of over 1,200 sales professionals, creation of an e-learning training program introducing an automated voice-based warehouse picking system, development of a multi-lingual online training program introducing a quality incident reporting and correction system.
Jack has worked with Phillips Associates on a variety of measurement and evaluation programs over the past several years and currently serves as the “numbers guru” supporting the Predictive Learning Analytics methodology. His educational background includes a degree in Business / Data Processing and an MBA in accounting and quantitative techniques.