Measurement and Evaluation “How To” Presentations Delivered Virtually or In-person

Knowing whether or not participants apply back on the job what they learned in a training program is a critical issue for both L&D and the executives L&D supports. Demonstrating that learning is applied speaks directly to L&D's ability to be viewed as a credible business partner. However, according to an ROI Institute research study, only 11% of CEOs reported receiving this type of information.   

So, why don't more L&D departments conduct Level 3 evaluations? A frequent answer is because it's too complicated. A second reason is that many L&D professionals lack the knowledge and skills needed to collect and analyze Level 3 data.  

In this informative, highly engaging session, participants will learn how to implement a revolutionary new easy-to-use Level 3 evaluation methodology that produces credible, actionable data.      

Are you one of the many learning and development professionals who would like to conduct Level 3 evaluations, but don't?  You're not alone. 

According to a recent ATD research study, only 54% of organizations evaluate some learning programs at Level 3 of the five-level measurement and evaluation model. To establish real credibility and prove value, you need to measure whether or not participants applied what they learned in a training program back on the job (Level 3 evaluation). Unfortunately, measuring on-the-job behavior change is not something many L&D professionals know much about nor often do. Also, some L&D professionals who are conducting Level 3s have fallen behind recent advances made in evaluation and survey design methodology. Consequently, they likely are collecting data that is either misleading or invalid. 

Bring this informative, highly engaging session in-house to your L&D team. Provide them with practical tips and guidelines on how to create Level 3 participant surveys that measure job behavior change. Particular emphasis is given to three crucial areas of survey design: the content of the survey items, formatting of the survey, and the measurement scale used.