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Measurement and Evaluation “How To” Presentations Delivered Virtually or In-person

Business Results Made Visible:

Design Proof Positive Level 4 Evaluations

What"s the number one thing CEOs want to see from their learning and development investments?


According to an ROI Institute research study, the thing CEOs most want to see is evidence of Level 4 business results. However, according to the same research, only eight percent of CEOs receive this type of information. Several different arguments might explain these results. Still, not a single one is likely to convince a CEO that they shouldn't expect to see evidence of business results from the company's learning investments. The message here is clear: “To gain credibility and position L&D as a strategic partner, give CEOs the information they want!"


Bring this informative, highly engaging session in-house to your L&D team. Acquaint them with an easy to follow two-phase eight-guideline process for conducting Level 4 evaluations. Particular emphasis is given to connecting a learning program with business results and how to isolate the effects of the training. 


After attending this session, you will be able to: 

  • Use facts from a recent ATD research study to benchmark an organization's use of Level 4 evaluations  
  • Select which learning programs are ideally suited for conducting a Level 4 evaluation 
  • Use three methods for connecting learning programs to business results and isolating the effects of the training


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